As the global agency for all of Outright Games’ communications, we sought the opportunity to further establish the company’s position as the world’s leader in kids’ video games. We identified UNICEF as the perfect partner to create an impactful campaign that would accelerate Outright’s CSR strategy in ways that had not been seen before.
After introducing the two parties, we developed the overarching comms messaging and media narrative which resulted in us being able to position the partnership as UNICEF UK’s first ever within the video games industry. In the lead up to the campaign’s launch we were solely responsible for creating and executing a multi faceted media campaign that resulted in Outright Games’ biggest B2B comms success story in the company’s history.