In 2022, Tundra Esports qualified for The International 11 - one of the biggest events on the esports calendar, boasting a total prize pool of nearly $20,000,000. Dota 2 was one of the first titles Tundra developed a team in, and the persistence and patience paid off, as the team stormed to one of the biggest shocks in esports history, winning the entire competition without losing a single game.
Following their win, we amplified our press outreach to the next level. Conducting an extensive audit and journalist outreach, we secured 1,335 pieces of coverage across national and international outlets.
