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As part of the Valorant Champions Tour Offseason, Red Bull Home Ground saw the world's best VALORANT rosters battle it out across three-electric days at the vibrant Victoria Warehouse. Transformed into an industrial battle arena with a gritty aesthetic, the tournament created an immersive VALORANT experience in front of a live audience for the first time since the pandemic.

We hosted 15 extra special journalists and Social Opinion Leaders while at Red Bull Home Ground, offering a bespoke VIP experience that they will never forget.

Tasked with exciting global VALORANT fans ahead of Red Bull Home Ground, we created bespoke Radianite Social Opinion Leader kits which were featured across all social media platforms.

All of our hard work paid off and led to the tournament selling out in record time! Across the campaign, we secured 911 pieces of coverage across all mediums, including earned media and social media coverage, with a total reach of 1.3 billion. Of the 66 pieces of editorial coverage secured, some of our top press pickup coverage included BBC, CNN and BBC North West Tonight, alongside Reuters, NME, The Mirror and Manchester Evening News.