Making History: FIFA’s first real-money transfer
Making History: FIFA’s first real-money transfer
Excel Esports
Excel Esports
Excel Esports
Esports
Esports
Esports
EXCEL ESPORTS made history by completing the world's-first FIFA transfer fee, signing FIFA professional Tom ‘Tom’ Leese from Hashtag United.
To commemorate the signing, Swipe Right hosted a VIP media day at XLHQ in Shoreditch, London alongside EXCEL’s ambassador and renowned footballer, Dele Ali. Featuring the UK’s top sports journalists and football games, FIFA took over the XLHQ for one action-packed day, exciting the nation of this historic moment!
To commemorate the signing, Swipe Right hosted a VIP media day at XLHQ in Shoreditch, London alongside EXCEL’s ambassador and renowned footballer, Dele Ali. Featuring the UK’s top sports journalists and football games, FIFA took over the XLHQ for one action-packed day, exciting the nation of this historic moment!
Results
Results
Total coverage reach of 3.4 billion UMVs for a single newsbeat
Total coverage reach of 3.4 billion UMVs for a single newsbeat
104x pieces of national and lifestyle coverage including Daily Mirror, The Athletic, SportBIBLE and VERUS
104x pieces of national and lifestyle coverage including Daily Mirror, The Athletic, SportBIBLE and VERUS
To commemorate the signing, Swipe Right hosted a VIP media day at XLHQ in Shoreditch, London alongside EXCEL’s ambassador and renowned footballer, Dele Ali. Featuring the UK’s top sports journalists and football games, FIFA took over the XLHQ for one action-packed day, exciting the nation of this historic moment!
Results
Total coverage reach of 3.4 billion UMVs for a single newsbeat
104x pieces of national and lifestyle coverage including Daily Mirror, The Athletic, SportBIBLE and VERUS
