Making History: FIFA’s first real-money transfer

Making History: FIFA’s first real-money transfer

Excel Esports

Excel Esports

Excel Esports

Esports

Esports

Esports

Swipe Right was the sole marketing and PR effort behind the Early Access release of hit Viking survival game Valheim. The title became a worldwide sensation reaching 10 million players in a matter of months.

Since launch, Swipe Right has been managing Valheim’s global B2C and B2B communications, supporting the game’s Early Access updates through a mix of PR activities, marketing/community support and creative activations.

Valheim poses a unique PR challenge simply due to the sheer success of its Early Access launch and becoming an indie hit overnight.

To commemorate the signing, Swipe Right hosted a VIP media day at XLHQ in Shoreditch, London alongside EXCEL’s ambassador and renowned footballer, Dele Ali. Featuring the UK’s top sports journalists and football games, FIFA took over the XLHQ for one action-packed day, exciting the nation of this historic moment!

To commemorate the signing, Swipe Right hosted a VIP media day at XLHQ in Shoreditch, London alongside EXCEL’s ambassador and renowned footballer, Dele Ali. Featuring the UK’s top sports journalists and football games, FIFA took over the XLHQ for one action-packed day, exciting the nation of this historic moment!

Results

Results

Total coverage reach of 3.4 billion UMVs for a single newsbeat

Total coverage reach of 3.4 billion UMVs for a single newsbeat

104x pieces of national and lifestyle coverage including Daily Mirror, The Athletic, SportBIBLE and VERUS

104x pieces of national and lifestyle coverage including Daily Mirror, The Athletic, SportBIBLE and VERUS

To commemorate the signing, Swipe Right hosted a VIP media day at XLHQ in Shoreditch, London alongside EXCEL’s ambassador and renowned footballer, Dele Ali. Featuring the UK’s top sports journalists and football games, FIFA took over the XLHQ for one action-packed day, exciting the nation of this historic moment!

Results

Total coverage reach of 3.4 billion UMVs for a single newsbeat

104x pieces of national and lifestyle coverage including Daily Mirror, The Athletic, SportBIBLE and VERUS

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