Kickstarting the Engine of ‘Jump Space’ With 250,000 Wishlists

Keepsake Games

Gaming

Swipe Right was the sole marketing and PR effort behind the Early Access release of hit Viking survival game Valheim. The title became a worldwide sensation reaching 10 million players in a matter of months.

Since launch, Swipe Right has been managing Valheim’s global B2C and B2B communications, supporting the game’s Early Access updates through a mix of PR activities, marketing/community support and creative activations.

Valheim poses a unique PR challenge simply due to the sheer success of its Early Access launch and becoming an indie hit overnight.

Swipe Right tinkered around with the messaging of Jump Space, positioning the game as ‘a spacefaring co-op adventure by veterans from Hazelight and Mojang that fulfils the ultimate space fantasy of navigating deep space with your own ship and crew’.

Once messaging was finalised, we needed a platform and chose an unconventional one – GDC 2024. We used a traditionally B2B-focused event as a launchpad for Jump Space and offered limited hands-on previews with developers to only 6x Tier 1 gaming press, scheduling the embargo right after the conference and syncing it up with one of Xbox’s gaming showcases.

Results

Glowing previews from IGN, PC Gamer, Everyeye, Rock Paper Shotgun, GameStar and PCGamesN

More than 130x news articles with a total reach of more than 919M UMVs

More than 250,000 Steam wishlists in the first week following the game’s release

Results

Glowing previews from IGN, PC Gamer, Everyeye, Rock Paper Shotgun, GameStar and PCGamesN

More than 130x news articles with a total reach of more than 919M UMVs

More than 250,000 Steam wishlists in the first week following the game’s release

MORE OF OUR WORK

Maintaining Valheim’s Position as an Indie Sandbox Phenomenon

MORE OF OUR WORK

Maintaining Valheim’s Position as an Indie Sandbox Phenomenon

MORE OF OUR WORK

Maintaining Valheim’s Position as an Indie Sandbox Phenomenon

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