Swipe Right tinkered around with the messaging of Jump Space, positioning the game as ‘a spacefaring co-op adventure by veterans from Hazelight and Mojang that fulfils the ultimate space fantasy of navigating deep space with your own ship and crew’. 

Once messaging was finalised, we needed a platform and chose an unconventional one – GDC 2024. We used a traditionally B2B-focused event as a launchpad for Jump Space and offered limited hands-on previews with developers to only 6x Tier 1 gaming press, scheduling the embargo right after the conference and syncing it up with one of Xbox’s gaming showcases.