Valheim launch

Maintaining Valheim’s Position as an Indie Sandbox Phenomenon

Maintaining Valheim’s Position as an Indie Sandbox Phenomenon

Valheim

Valheim

Valheim

Gaming

Gaming

Gaming

Swipe Right was the sole marketing and PR effort behind the Early Access release of hit Viking survival game Valheim. The title became a worldwide sensation reaching 10 million players in a matter of months.

Since launch, Swipe Right has been managing Valheim’s global B2C and B2B communications, supporting the game’s Early Access updates through a mix of PR activities, marketing/community support and creative activations.

Valheim poses a unique PR challenge simply due to the sheer success of its Early Access launch and becoming an indie hit overnight.

Valheim launch

Since its Early Access release, Valheim has released two major updates. To keep the noise up, we’ve created in-game press rooms and tailored adventures from scratch with no budget spent, inviting journalists to adventure alongside the dev team and interview them on the road as they explore the newly introduced biomes.

No developer resources were required outside of attending the previews set up by Swipe Right. A custom branch of the game was used to construct a curated, 1h long path that the journalists followed to encounter all of the new foes, adventures and items coming in the update.

Since its Early Access release, Valheim has released two major updates. To keep the noise up, we’ve created in-game press rooms and tailored adventures from scratch with no budget spent, inviting journalists to adventure alongside the dev team and interview them on the road as they explore the newly introduced biomes.

No developer resources were required outside of attending the previews set up by Swipe Right. A custom branch of the game was used to construct a curated, 1h long path that the journalists followed to encounter all of the new foes, adventures and items coming in the update.

Results

Results

400+ pieces of news coverage across the globe off the back of the previews & proactive PR for each biome update

400+ pieces of news coverage across the globe off the back of the previews & proactive PR for each biome update

Glowing reviews and articles from press filled with fun anecdotes and wholesome content shared across social media

Glowing reviews and articles from press filled with fun anecdotes and wholesome content shared across social media

7x Tier 1 long format interview pieces in top gaming outlets across the world

7x Tier 1 long format interview pieces in top gaming outlets across the world

Since its Early Access release, Valheim has released two major updates. To keep the noise up, we’ve created in-game press rooms and tailored adventures from scratch with no budget spent, inviting journalists to adventure alongside the dev team and interview them on the road as they explore the newly introduced biomes.

No developer resources were required outside of attending the previews set up by Swipe Right. A custom branch of the game was used to construct a curated, 1h long path that the journalists followed to encounter all of the new foes, adventures and items coming in the update.

Results

400+ pieces of news coverage across the globe off the back of the previews & proactive PR for each biome update

Glowing reviews and articles from press filled with fun anecdotes and wholesome content shared across social media

7x Tier 1 long format interview pieces in top gaming outlets across the world

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