Throwing the “Party of the Weekend” for NVIDIA at TwitchCon

NVIDIA

Tech

As the biggest annual content creator touchpoint in Europe, Swipe Right was tasked with bringing together the biggest creators at TwitchCon to experience the full suite of NVIDIA GeForce tech. With just over 3 weeks from brief to execution, we had to act fast; booking venues, inviting key influencers, and creating a space where attendees could see the benefits of NVIDIA’s technology first hand — all while making sure everyone had a great time.

As the lead agency for TwitchCon Europe, we had an unfair advantage when it came to organising a top-notch party in the heart of Rotterdam. We immediately booked one of the most stunning venues in the city, The Euromast, and got to work building gamified demo stations incentivising participation with the promise of high-end NVIDIA graphics cards at the grand finale raffle.

And finally, what’s a party without the people? Across our global network of content creators, we pulled in 150+ of RSVPs in the few short weeks leading up to the event.

Results

The total follower count of all attending creators was 12,651,771

Overwhelmingly positive feedback from attendees, with people calling it the ‘go-to party of the weekend’

108 content creator attendees, with venue staying at maximum capacity throughout the event

And finally, what’s a party without the people? Across our global network of content creators, we pulled in 150+ of RSVPs in the few short weeks leading up to the event.

Results

The total follower count of all attending creators was 12,651,771

Overwhelmingly positive feedback from attendees, with people calling it the ‘go-to party of the weekend’

108 content creator attendees, with venue staying at maximum capacity throughout the event

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