Throwing the “Party of the Weekend” for NVIDIA at TwitchCon

Throwing the “Party of the Weekend” for NVIDIA at TwitchCon

NVIDIA

NVIDIA

NVIDIA

Tech

Tech

Tech

Swipe Right was the sole marketing and PR effort behind the Early Access release of hit Viking survival game Valheim. The title became a worldwide sensation reaching 10 million players in a matter of months.

Since launch, Swipe Right has been managing Valheim’s global B2C and B2B communications, supporting the game’s Early Access updates through a mix of PR activities, marketing/community support and creative activations.

Valheim poses a unique PR challenge simply due to the sheer success of its Early Access launch and becoming an indie hit overnight.

As the lead agency for TwitchCon Europe, we had an unfair advantage when it came to organising a top-notch party in the heart of Rotterdam. We immediately booked one of the most stunning venues in the city, The Euromast, and got to work building gamified demo stations incentivising participation with the promise of high-end NVIDIA graphics cards at the grand finale raffle. 

And finally, what’s a party without the people? Across our global network of content creators, we pulled in 150+ of RSVPs in the few short weeks leading up to the event.

As the lead agency for TwitchCon Europe, we had an unfair advantage when it came to organising a top-notch party in the heart of Rotterdam. We immediately booked one of the most stunning venues in the city, The Euromast, and got to work building gamified demo stations incentivising participation with the promise of high-end NVIDIA graphics cards at the grand finale raffle. 

And finally, what’s a party without the people? Across our global network of content creators, we pulled in 150+ of RSVPs in the few short weeks leading up to the event.

Results

Results

The total follower count of all attending creators was 12,651,771

The total follower count of all attending creators was 12,651,771

Overwhelmingly positive feedback from attendees, with people calling it the ‘go-to party of the weekend’

Overwhelmingly positive feedback from attendees, with people calling it the ‘go-to party of the weekend’

108 content creator attendees, with venue staying at maximum capacity throughout the event

108 content creator attendees, with venue staying at maximum capacity throughout the event

As the lead agency for TwitchCon Europe, we had an unfair advantage when it came to organising a top-notch party in the heart of Rotterdam. We immediately booked one of the most stunning venues in the city, The Euromast, and got to work building gamified demo stations incentivising participation with the promise of high-end NVIDIA graphics cards at the grand finale raffle. 

And finally, what’s a party without the people? Across our global network of content creators, we pulled in 150+ of RSVPs in the few short weeks leading up to the event.

Results

The total follower count of all attending creators was 12,651,771

Overwhelmingly positive feedback from attendees, with people calling it the ‘go-to party of the weekend’

108 content creator attendees, with venue staying at maximum capacity throughout the event

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