Making opportunities out of obstacles with Earth: Revival at Gamescom

Making opportunities out of obstacles with Earth: Revival at Gamescom

Earth Revival

Earth Revival

Earth Revival

Gaming

Gaming

Gaming

Swipe Right was the sole marketing and PR effort behind the Early Access release of hit Viking survival game Valheim. The title became a worldwide sensation reaching 10 million players in a matter of months.

Since launch, Swipe Right has been managing Valheim’s global B2C and B2B communications, supporting the game’s Early Access updates through a mix of PR activities, marketing/community support and creative activations.

Valheim poses a unique PR challenge simply due to the sheer success of its Early Access launch and becoming an indie hit overnight.

Organising demos and activations at gamescom is Swipe Right’s bread and butter. So when Nuverse, the publishing arm of ByteDance, asked us to help reveal their AAA open world shooter Earth: Revival within a month, we said no problem. Earth: Revival was a new IP from an unknown developer, and the development team unfortunately couldn’t make it to Cologne in person due to COVID-19 restrictions.

That didn’t stop us from going above and beyond to support. We’ve studied the show floor preview demo and guided journalists through it on behalf of the dev team, highlighting key features of the game and its expansive open world and making sure to communicate with the developers regularly and run any complex questions by them.

Organising demos and activations at gamescom is Swipe Right’s bread and butter. So when Nuverse, the publishing arm of ByteDance, asked us to help reveal their AAA open world shooter Earth: Revival within a month, we said no problem. Earth: Revival was a new IP from an unknown developer, and the development team unfortunately couldn’t make it to Cologne in person due to COVID-19 restrictions.

That didn’t stop us from going above and beyond to support. We’ve studied the show floor preview demo and guided journalists through it on behalf of the dev team, highlighting key features of the game and its expansive open world and making sure to communicate with the developers regularly and run any complex questions by them.

Results

Results

20x media previews at gamescom for a new AAA IP

20x media previews at gamescom for a new AAA IP

Key requests from Tier 1 gaming and mainstream press

Key requests from Tier 1 gaming and mainstream press

82x news articles across global media

82x news articles across global media

Organising demos and activations at gamescom is Swipe Right’s bread and butter. So when Nuverse, the publishing arm of ByteDance, asked us to help reveal their AAA open world shooter Earth: Revival within a month, we said no problem. Earth: Revival was a new IP from an unknown developer, and the development team unfortunately couldn’t make it to Cologne in person due to COVID-19 restrictions.

That didn’t stop us from going above and beyond to support. We’ve studied the show floor preview demo and guided journalists through it on behalf of the dev team, highlighting key features of the game and its expansive open world and making sure to communicate with the developers regularly and run any complex questions by them.

Results

20x media previews at gamescom for a new AAA IP

Key requests from Tier 1 gaming and mainstream press

82x news articles across global media

MORE OF OUR WORK

Spearheading UNICEF UK’s First Official Video Game Partnership

MORE OF OUR WORK

Spearheading UNICEF UK’s First Official Video Game Partnership

MORE OF OUR WORK

Spearheading UNICEF UK’s First Official Video Game Partnership

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