Red Bull Home Ground: UK’s First Major esports Tournament Since the Pandemic

Red Bull Home Ground: UK’s First Major esports Tournament Since the Pandemic

Red Bull Gaming

Red Bull Gaming

Red Bull Gaming

Esports

Esports

Esports

Swipe Right was the sole marketing and PR effort behind the Early Access release of hit Viking survival game Valheim. The title became a worldwide sensation reaching 10 million players in a matter of months.

Since launch, Swipe Right has been managing Valheim’s global B2C and B2B communications, supporting the game’s Early Access updates through a mix of PR activities, marketing/community support and creative activations.

Valheim poses a unique PR challenge simply due to the sheer success of its Early Access launch and becoming an indie hit overnight.

Swipe Right hosted 15 journalists and Social Opinion Leaders while at Red Bull Home Ground, offering a bespoke VIP experience that they will never forget.

Tasked with exciting global VALORANT fans ahead of Red Bull Home Ground, we’ve created bespoke Radianite Social Opinion Leader kits which were featured across all social media platforms.

Swipe Right hosted 15 journalists and Social Opinion Leaders while at Red Bull Home Ground, offering a bespoke VIP experience that they will never forget.

Tasked with exciting global VALORANT fans ahead of Red Bull Home Ground, we’ve created bespoke Radianite Social Opinion Leader kits which were featured across all social media platforms.

Results

Results

Top press pickup coverage including BBC, CNN and BBC North West Tonight, alongside Reuters, NME, The Mirror and Manchester Evening News.

Top press pickup coverage including BBC, CNN and BBC North West Tonight, alongside Reuters, NME, The Mirror and Manchester Evening News.

Total reach of over 1.3 billion UMVs across the globe

Total reach of over 1.3 billion UMVs across the globe

911x pieces of coverage across all mediums, including earned and social coverage

911x pieces of coverage across all mediums, including earned and social coverage

Swipe Right hosted 15 journalists and Social Opinion Leaders while at Red Bull Home Ground, offering a bespoke VIP experience that they will never forget.

Tasked with exciting global VALORANT fans ahead of Red Bull Home Ground, we’ve created bespoke Radianite Social Opinion Leader kits which were featured across all social media platforms.

Results

Top press pickup coverage including BBC, CNN and BBC North West Tonight, alongside Reuters, NME, The Mirror and Manchester Evening News.

Total reach of over 1.3 billion UMVs across the globe

911x pieces of coverage across all mediums, including earned and social coverage

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