Red Bull Home Ground: UK’s First Major esports Tournament Since the Pandemic

Red Bull Gaming

Esports

As part of the Valorant Champions Tour Offseason, Red Bull Home Ground saw the world's best VALORANT rosters battle it out across three-electric days at the vibrant Victoria Warehouse. Transformed into an industrial battle arena with a gritty aesthetic, the tournament created an immersive VALORANT experience in front of a live audience, the first major public tournament following the pandemic.

Swipe Right hosted 15 journalists and Social Opinion Leaders while at Red Bull Home Ground, offering a bespoke VIP experience that they will never forget.

Tasked with exciting global VALORANT fans ahead of Red Bull Home Ground, we’ve created bespoke Radianite Social Opinion Leader kits which were featured across all social media platforms.

Swipe Right hosted 15 journalists and Social Opinion Leaders while at Red Bull Home Ground, offering a bespoke VIP experience that they will never forget.

Tasked with exciting global VALORANT fans ahead of Red Bull Home Ground, we’ve created bespoke Radianite Social Opinion Leader kits which were featured across all social media platforms.

Results

Top press pickup coverage including BBC, CNN and BBC North West Tonight, alongside Reuters, NME, The Mirror and Manchester Evening News.

Total reach of over 1.3 billion UMVs across the globe

911x pieces of coverage across all mediums, including earned and social coverage

Swipe Right hosted 15 journalists and Social Opinion Leaders while at Red Bull Home Ground, offering a bespoke VIP experience that they will never forget.

Tasked with exciting global VALORANT fans ahead of Red Bull Home Ground, we’ve created bespoke Radianite Social Opinion Leader kits which were featured across all social media platforms.

Results

Top press pickup coverage including BBC, CNN and BBC North West Tonight, alongside Reuters, NME, The Mirror and Manchester Evening News.

Total reach of over 1.3 billion UMVs across the globe

911x pieces of coverage across all mediums, including earned and social coverage

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Maintaining Valheim’s Position as an Indie Sandbox Phenomenon

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Maintaining Valheim’s Position as an Indie Sandbox Phenomenon

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