Launching the First-Ever Grime Gaming Anthem with Virgil Van Dijk

Launching the First-Ever Grime Gaming Anthem with Virgil Van Dijk

Tundra Esports

Tundra Esports

Tundra Esports

Esports

Esports

Esports

Swipe Right was the sole marketing and PR effort behind the Early Access release of hit Viking survival game Valheim. The title became a worldwide sensation reaching 10 million players in a matter of months.

Since launch, Swipe Right has been managing Valheim’s global B2C and B2B communications, supporting the game’s Early Access updates through a mix of PR activities, marketing/community support and creative activations.

Valheim poses a unique PR challenge simply due to the sheer success of its Early Access launch and becoming an indie hit overnight.

In 2022, UK team Tundra Esports, released the first ever grime gaming anthem – Outplayed.

The track was used primarily to announce Tundra’s newest Shareholder and Ambassador, the superstar Liverpool FC and Dutch international footballer Virgil van Dijk, who features in the track as part of the announcement.

The launch of Outplayed put Tundra on the global esports map and reached a much larger audience with the wider gaming communities, grime and rap communities and football communities all getting some exposure to one of the fastest-growing esports teams in Europe.

In 2022, UK team Tundra Esports, released the first ever grime gaming anthem – Outplayed.

The track was used primarily to announce Tundra’s newest Shareholder and Ambassador, the superstar Liverpool FC and Dutch international footballer Virgil van Dijk, who features in the track as part of the announcement.

The launch of Outplayed put Tundra on the global esports map and reached a much larger audience with the wider gaming communities, grime and rap communities and football communities all getting some exposure to one of the fastest-growing esports teams in Europe.

Results

Results

Key feature articles in Daily Mail, Forbes, Liverpool Echo, Reuters, Dot Esports and NME

Key feature articles in Daily Mail, Forbes, Liverpool Echo, Reuters, Dot Esports and NME

Total reach of 8.8 billion UMVs across the globe

Total reach of 8.8 billion UMVs across the globe

194x pieces of coverage across the globe in esports, national and spots media

194x pieces of coverage across the globe in esports, national and spots media

In 2022, UK team Tundra Esports, released the first ever grime gaming anthem – Outplayed.

The track was used primarily to announce Tundra’s newest Shareholder and Ambassador, the superstar Liverpool FC and Dutch international footballer Virgil van Dijk, who features in the track as part of the announcement.

The launch of Outplayed put Tundra on the global esports map and reached a much larger audience with the wider gaming communities, grime and rap communities and football communities all getting some exposure to one of the fastest-growing esports teams in Europe.

Results

Key feature articles in Daily Mail, Forbes, Liverpool Echo, Reuters, Dot Esports and NME

Total reach of 8.8 billion UMVs across the globe

194x pieces of coverage across the globe in esports, national and spots media

MORE OF OUR WORK

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